Cédric Gobilliard is Brand COO of Ennismore and is responsible for the brands Mama Shelter, 25hours Hotels and JO&JOE. A graduate of BBA-ESSEC and with a Master’s degree in International Management, Cédric began his career with the Beaufour-Ipsen Group before joining Disneyland Paris as Marketing Manager in 1996. Three years later, he moved to Club Med as Marketing and Sales Manager for Europe and Africa. He was then appointed CEO North America of Club Med, based in Miami, Florida, in 2006. In various strategic and executive roles in the hospitality, tourism and leisure industry, he has been particularly instrumental in bringing the guest experience into the 21st century through the introduction of digital tools.